Novity
Brand Identity, UX/UI, Website Development
Meet the client
Novity is a Romanian start-up comprised of a team with love for nature, that guides people in descovering a healthy and balanced lifestyle. They specialize in selling a wide range of organic, bio products, designed to take care of you and your family.
Client Name
Novity
Industry
Health
Headquarters
Romania
Product
Dietary Supplements
Technology Stack
Adobe Illustrator, Figma, Laravel, VueJS
Key project features
Detailed product pages
Through detailed product pages, with high-quality photos, the startup can effectively communicate the unique value of its offerings, ultimately empowering individuals to make informed decisions and embark on a journey toward improved life.
Detailed product pages
This not only simplifies access but also enhances user engagement and a more enjoyable experience, making the journey toward improved health and well-being smoother.
Branding
We have created an identity that aligns with the concept of well-being and encourages users to improve their lives.
User-centered design approach
The project's objective was to enhance the user experience and create value for both our customers and the business by improving conversion rates.
Embracing the challange
They reached out to us with the aim of connecting with people more effectively and empowering them to lead healthier, more active, and self-assured lives. Consequently, we crafted a distinctive brand identity and a highly successful e-commerce experience for them.
Complete insight into the matter
Celebrating our collaboration with a company dedicated to promoting human well-being, we were entrusted with the task of crafting a visual identity that authentically represents their values. Furthermore, we designed a highly automated website, requiring minimal ongoing management, to ensure they can focus on their core mission of enhancing people's health and vitality. Our commitment to their vision is embodied in this digital transformation, which reflects their dedication to holistic wellness.
Innovity with Novity
Our approach to brand identity aimed at creating a modern, smart, and healthy image. The logo features a transition from an unstable line to the straight stem of the letter 'N', symbolizing progress towards well-being. This concept represents the transformation from a chaotic lifestyle to a healthy and confident one. When it comes to the website, we developed a concept for an e-commerce platform offering a wide range of natural products designed to support individuals in breaking unhealthy habits. The website serves as a guide and role model, featuring an integrated blog, diet, and sports sections that provide free and easily accessible helpful advice.
